Rhythm Hive
Global Rhythm Action Game of HYBE Artist Group (iOS, Android)
Global Rhythm Action Game of HYBE Artist Group (iOS, Android)
It is a global rhythm game project developed in collaboration with Hive affiliates (Hive, Big Hit Music, Belif Lab, Pledis Entertainment). As a project art director, Aiden has carried out development from initial construction to launch and operation, from BI, UI/UX, content design, and outdoor advertising in Itaewon. Rhythm Hive's BI expresses the structure of the stage (Hive-honeycomb) where hive rhythms are gathered and the rhythm game in three dimensions, and the flexible equalization metaphor design was developed to express the sense of rhythm of all groups in various ways. The semi-transparent UI design reduced game design elements and exposed a lot of group music videos and artists to increase the duration of users, and a content design system tailored to each member using albums made it possible to provide continuous content even with a small number of albums.
Project Owner
HYBE, BIGHIT MUSIC, BELIFT LAB, PLEDIS ENTERTAINMENT, Superb Corp.
HYBE, BIGHIT MUSIC, BELIFT LAB, PLEDIS ENTERTAINMENT, Superb Corp.
Sector
Entertainment
Entertainment
Discipline
Total Branding
Art Direction
UI/UX
Motion Graphic
Contents Design
Outdoor Advertising
Total Branding
Art Direction
UI/UX
Motion Graphic
Contents Design
Outdoor Advertising
