Funnel Cake 
America Dessert Cafe 
Total visual branding and space design were carried out with Funnel Cake Korea to promote American dessert funnel cake to domestic customers through brand-specialized stores. The BI design was developed as an emblem type along with a logo type to show the shape of the funnel cake intuitively, and the funnel cake brand story was expressed with an illustration using the letters of FUN. We maintained brand consistency by using only BI and representative colors for all items and spaces that customers can experience directly or indirectly, and created brand guidelines for branch expansion.
Funnel Korea. 
Food& Drink
Total Branding
Space Deisgn
Application Design
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